We specialize in "purple cow" branding. Purple cow branding is basically the process of remarkablizing your product or service so that everyone knows about it, talks about it and uses it. How do we do it?

We use a proprietary investigative technique called "Infusion" to gather as much information about your company as we can. We sometimes ask diffucult questions and often challenge a company's interpretation of corporate "truths." We then consult with you to create "Purple Cow" innovations. These are unique brand strategies that cause people to talk (sneeze) about your product or service (The Purple Cow is a best selling book by Seth Godin. We subscribe to his way of thinking.) Through this technique, we can create powerful and robust messages that not only talk to the right people, convey competitive differences and innovations but that also overcome objections before they even arise.

Armed with this information, an effective marketing strategy and advertising campaign can be created and implemented that will go beyond the "wow" factor and will increase sales. Don't wait until your competitor takes away your market share. Call us today.