From the strategic foundation to the color, texture, shape, image, and type; identity in business can make a profound impact on the nature of who you are and what distinguishes you from all other companies in your industry. It is a visual description of your company. It is the interpretation of the words and feelings that describe your business in one icon. It is a study in simplicity. It cannot be complex because complex is not memorable. It is the globe of AT&T, it is the curvy golden arches of McDonald's, it is simple bell of Taco Bell. Identity is also the means by which a product or service can be iconized to make it unique. It is the scripty type of Coca Cola, it is the diminishing type of Wheaties.

We study your company, visit your office(s), meet with the people that work there and come to a clear understanding and definition of the attributes or unique nature that needs to be symbolized before we even begin the design process. Let us create your next identity.

Click here to see some of our identity work.